About Us

About Us

The help you need to become truly Data-Driven

Our team is made by data experts, developers and business people. Wym Analytics combines business acumen, especially on online businesses, with profound tech expertise. This allows us to identify the key metrics to be followed for each company and implement the necessary technology to make the best use of them.

As a tech company, we can also provide further tech support such as web, software and apps development.

Trusted worldwide


We helped marketing agencies implement data-driven strategies for the following clients

and many more

Wym Analytics empowers marketing agencies with data by helping them set up a measurement system for their clients and build a stronger relationship based on data-driven decision making.

We work by the side of marketing agencies as their data and tech allies. Agencies can outsource the service to Wym Analytics and in return, have a “plug & play” solution where no additional work is required.


Wym Analytics provides Measurement Plan + Tag Implementation Plan + Tag implementation using Google Tag Manager and Google Analytics (and other tools if needed: Doubleclick Floodlights, facebook pixel…).

Wym Analytics can also provide other services based on GTM and GA, such us Tag Audit, Tools setup, Tags troubleshooting, tools, training and consultancy.


Meet The Founders


Alessandro Russo

Founder & CEO

Alex has a background of more than 18 years in Software Engineering, Entrepreneurship and Marketing.
He has worked for fortune 100 companies across multiple sectors, including Fashion, Telecommunication, Financial, Media, Fintech, SaaS, Cloud companies and Supply chains. 

He owns a number of remote businesses, counting more than 150 collaborators all over the world.
Analytics expert and data-driven himself, he started Wym Analytics to help companies become data-driven organizations and make decisions based on accurate data. In 2018 Alex hosted a successful Google Tag Manager Crash Course on Udemy.


Antonio Guadalupi

Growth and Strategy

A marketing strategy and digital marketing expert, Antonio Guadalupi comes from the corporate world, working for Fortune 500 companies for many years. As a strategy consultant in Wym Analytics he helps clients to set their measurement needs and priorities so to take relevant decisions with an impact on bottom line results.

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